What’s Your Business Really Worth?

Every owner has a number in mind, but the market often sees things differently. Knowing your true, defensible value is the key to setting realistic expectations and preparing for a successful exit. In this webinar, we’ll explore how business value is determined in real-world transactions. You’ll learn how buyers, lenders, and the market assess worth, and why valuations aren’t just about revenue and profit, but also about risk, industry trends, and the story your numbers tell.

We’ll also explain the difference between informal “rules of thumb,” broker opinions, and defensible valuations that can stand up under scrutiny. We’ll then unpack the key drivers that increase or decrease valuation. From strong recurring revenue and clean financials to customer concentration and owner dependence, you’ll see the factors that buyers pay close attention to — and how those factors directly affect what they’re willing to offer. We’ll also cover common pitfalls that reduce value and how to address them before you go to market.

Finally, we’ll provide practical steps you can take now to strengthen your business’s value position. Whether it’s tightening operations, documenting processes, or addressing risk areas, you’ll leave with clear, actionable ideas to boost your valuation and approach potential buyers with confidence.

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